Full logo
The complete logo. Use it wherever there is room.
Brand kit.
Logo, colors and type.
The XBTFX logo files, colors and typeface, and the few rules that keep them consistent. Please use these files rather than copies of the logo found elsewhere online.
Download the brand kit
ZIP, 1 MB: logos in SVG and PNG, the brand asset and the Geist fonts
- Logo lockups
- 4
- File formats
- SVG, PNG
- Brand colors
- 6
- Typefaces
- Geist
The logo
Two stylized X forms frame the wordmark. Their arrows point inward, to BT and F: XBT for bitcoin and FX for foreign exchange. Together the two X's link XBT and XAU, bitcoin and gold, the two assets the brand was founded on.
Logomark
The X on its own, for avatars, app icons and other small spaces.
Partners lockup
For IB onboarding, partner portals, affiliate materials and business communications.
Support lockup
For the help center, support emails, live chat and other client service.
Every file includes the logo’s clear space. PNGs are transparent, 2400 px wide (the logomark 1200 px).
Clear space
Keep a clear space as tall as the X around the logo, on every side, free of text, images and other graphics. The logo files already include it, so place them as they are.
On backgrounds
Use the version with the most contrast: white on dark, Deep Space on light. On photos, color or the brand asset, use a single-color version that stands out clearly.
What not to do
The logo only works if it always looks the same. Use the files as they are.
- Don’t stretch it horizontally
- Don’t stretch it vertically
- Don’t rotate it
- Don’t rearrange or combine it
- Don’t change its colors
- Don’t use low contrast
- Don’t add shadows
- Don’t blur it
- Don’t outline it
Colors
Dark, high-contrast foundations with lighter supporting tones, and one bright accent, Signal Blue, for the action that matters most. Click a HEX value to copy it.
- Primary Deep Space
- RGB
- 8 / 16 / 20
- CMYK
- 76 / 68 / 64 / 82
- Pantone
- Black 6 C
- Primary White
- RGB
- 255 / 255 / 255
- CMYK
- 0 / 0 / 0 / 0
- Pantone
- White
- Secondary Surface
- RGB
- 18 / 29 / 36
- CMYK
- 81 / 69 / 60 / 73
- Pantone
- 433 C
- Secondary Slate
- RGB
- 52 / 67 / 74
- CMYK
- 77 / 61 / 55 / 42
- Pantone
- 432 C
- Secondary Ice
- RGB
- 234 / 244 / 248
- CMYK
- 6 / 2 / 2 / 0
- Pantone
- 656 C
- Accent Signal Blue
- RGB
- 52 / 182 / 228
- CMYK
- 65 / 8 / 3 / 0
- Pantone
- 298 C
Typography
Geist for text, Geist Mono for prices and figures. Both are free under the SIL Open Font License, and both are in the kit.
AaGeistABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?&%$€@
abcdefghijklmnopqrstuvwxyz
0123456789 !?&%$€@
AaGeist MonoABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 +−.,%$
abcdefghijklmnopqrstuvwxyz
0123456789 +−.,%$
- Trade every market.DisplayGeist Regular, tracking −2%
- Fund in crypto or fiat.SubheadlineGeist Regular, 28 / 42 px, tracking −2%
- Forex, metals, indices, energies, stocks and crypto from one account.BodyGeist Light, 16 / 24 px
- BTC/USD 64,210.5 +1.24%Prices and P&LGeist Mono, 16 / 24 px
How XBTFX sounds
For anyone writing about XBTFX, partners included.
Clear and confident
Precise, direct and grounded in how traders actually work.
Calm and capable
No hype, no “to the moon”, no exaggerated profit claims. Technical depth, said plainly.
Built on trust
Every message should reinforce trust, execution and control.
Using the XBTFX brand
The XBTFX name, logos and brand assets may only be used as this page shows.
- Partners may use the XBTFX name and logos to promote XBTFX, following these guidelines.
- Don’t suggest that XBTFX runs, endorses or sponsors your business beyond your partnership.
- Don’t use “XBTFX” in the name of your company, product, app or domain.
- Don’t pair the brand with promised returns or claims that play down the risk of trading.
- We may update these guidelines or withdraw permission at any time; please keep to the current version.